Beretta Only: August 2016

Wednesday, August 31, 2016

What types of marketing strategies should you use as a California hard money lender?

Marketing is one of the biggest tools in a California hard money lender’s arsenal. With so many people trying to start their careers in this business you need to make sure you always have your next three moves planned out before you make your first move. Never take any victory or setback for granted.

Marketing is the top priority of your business. You have to make sure that everything you do sheds a very positive light on what you are trying to do with your brand. Once you decide to take one this business your face becomes the masthead of what you are trying to accomplish. No, you do not have to out your face on sanitary cakes like that guy in, I Love You, Man, but you need and edge over your competition.

Now when we say competition it does not mean that you should be doing certain things to try to undercut other California hard money lenders. Far from that, because in the grand scope of things these people are essentially your colleagues. Use your strengths to make your lane bigger. If you can speak Spanish fluently you should be using that to potentially find more clients.

For example, say you are a small hard money lender and you have one other person as your competition. The city that you are in has a large population of Spanish speaking residents. Simply putting, “Sí, hablamos español,” on your flyers can help you. With such a high percentage of Spanish speaking residents in California you can double or even triple your business instantly. Knowing what you are good at helps you exponentially. It also can put you in the right positions with other assets that you could use.

So how much money are you willing to spend to stand out amongst other California has money lenders?

As the old adage states, “You have to spend money to make money.” If you are not willing to invest in yourself and your brand how do you expect people to trust that you will invest in their plans fully. If it takes hiring someone that is able to stand outside twirling one of those huge arrows to get people to come in then that is what you have to do.

Or if you see a new development that may see a large influx of new buyers on the market you could put up billboards. We have said before that the old method of getting your message are all but dead, however, billboards are still here. Obviously there is a correlation with billboards and profit increase if companies are still willing to use them.

Do not try to plagiarize another California hard money lenders marketing plan.

Be your own person, and try not to copy what other California hard money lenders are doing. You cannot use another person’s success as a litmus test for what you are trying to accomplish with your business. No one likes moochers. Most likely you are in this profession because you are smart and because you know how to think outside of the box. Taking someone else ideas, or even looking as though you have, takes away your credibility to your potential clients.

About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

How to Keep your budget

Budgets can balloon quickly on fixer-uppers. If you decide to invest in one, you need a high tolerance for risk, an exit strategy, and an California Hard Money loan to help you cover costs. This is the consensus from most home remodeling experts; You can make more money on a really cheap house that you turn into a nice house than a nice house that you turn into a premium house. All those expensive upgrades don't offer nearly as much return on your investment as fixing a cracked foundation does. For most people, this means hiring workers, or having a lot of help. The more people you get involved, the more coordination is required. You'll have to keep very close tabs on plumbers, electricians and handymen -- or hire a general contractor (which means a big increase in your budget). Think local. If you're remodeling a house in Massachusetts, use clapboard, not adobe bricks. The closer to home you stick for materials, the more experts you'll be able to find to help you install them. Don't overestimate your work. Sure, that paint job looks nice, but is it really worth a $20,000 markup on the property? Overpricing your property could just leave you with a house that people are wary of because it's been on the market too long and with an California Hard Money loan it is key to sell the property quickly since you don’t want to pay the interest on your high interest loan. Don't get ahead of yourself. First-time flippers may see dollar signs when they think about buying multiple properties, but problems can quickly turn into bankruptcy if you're using one house's equity to pay for another's repairs. Plus, each home requires attention, and unless you're quitting your day job -- which the experts also don't recommend for newbies -- you will probably have plenty to do for one house without thinking about your next flip. However long you think the renovation will take and whatever you estimate it will cost, just understand that it will probably be much costlier and more time-consuming. Nearly every upgrade you skimp on will haunt you, remodelers warn. From cheap carpet to cheap electricians, quality of workmanship is something that flippers cannot fake in a softening market.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

Tuesday, August 30, 2016

Do you stand out as a California hard money lender after the Recession?

With any profession there is going to be a form of competition. The real estate business it can be an uphill battle as soon as you begin your first investment. With the country still in the wake of the Great Recession, you have to carve out your niche as a California hard money lender. This brief write up will give you a couple of tips to set yourself apart from the rest of your competition.

A few years ago the country was faced with one of the worst recessions in recent history. It was due to a lot of bad investment decisions and too many people buying up property that had less value after the fact. Many people went into debt in the following years after everything went south essentially. Where does that leave us now? Well, we are steadily trying to claw our way back out of the hole that we dug. The country that has also issued a new set of laws within the Dodd-Frank Act that is supposed to help real estate investors and general consumers in the country from something like this happening again.

California was one of the states that was hit pretty hard after the housing market crashed. So what happens to the real estate professionals that are trying to make their way in this industry now? Well, as a California hard money lenders that best thing you could do is get your name out there for people to see. We live in a highly tech driven society; where it takes less than a minute to forget what you just saw. You need to make sure that your presence in the business is long lasting. That being said the old ways of getting your name out will most likely not work.

What technological methods should California hard money lenders use to set themselves apart?

First and foremost you should start, and maintain, a Facebook page for you or your business. There have been dozens of profile based sites that have come and gone over the years, but it seems as though Facebook is here to stay. Keeping an up to date Facebook with all of the conventions or events that you are doing could greatly help you expand your local network of fellow California hard money lenders. There is also a space to meet potential investors or home buyers as well.

Maintaining a blog that showcases different news or topics pertaining to the real estate industry could also help you. It does not have to be some stale WordPress website that has posts far and few with short blurbs of content that do not resonate with people. You could have how to posts for beginners or a forum where you can interact with your viewership. As long as you have a set schedule on how you want to do your posting everything should be fine.

Do you need social media as a California hard money lender?

It is not a tremendous requirement for you to social media as a California hard money lender, but it can help. Simple things like Twitter or and Instagram account could give you that edge over the competition. It may not give you a huge boost, but it cannot hurt you if you do have these accounts.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Should I start my own YouTube channel as a California hard money lender?

In the technologically advanced era that we live in today information is seen, comprehended and store in the blink of an eye. To run a successful business in this day and age you have to have multiple ways to get out information about your services. The same goes for California hard money lenders, especially with the completion that you may face on a day to day basis.

Should you start a YouTube channel for your California hard money lending business? Ultimately it is up to you, however, before you decide you should ask yourself some simple three simple questions. What is the demographic that I am trying to reach? Do I want to more exposure for my business? Finally, do I have the time to commit to running a YouTube channel?

Before you start the first question listed should be the most important. The demographic that you ultimately want to influence or reach needs to be a top priority. Characteristics such as age group, median income, gender, city and county are extremely important. Since these groups of people are going to be watching it would be a good idea to make sure that the content you put out caters to their needs and wants.

A great way of doing that is by taking a poll of who visits your social media accounts and your personal business website. It is as simple as filling out a questionnaire and issuing a test. Once you have the results you should use that as a barometer to see what your audience would like. Do that want facts or tips from a professional California hard money lender? Or does your audience want to see the process of how loan approval works? It makes life easier when you have a full work week and you have to make ten to fifteen minute long videos every other day.

How do I make my videos interesting as a California hard money lender?

Simple, be yourself, you know how to flip money and make a hell of a profit; it does not take much to figure out how to shoot a YouTube video. Of course in the type of business you videos may not be as sexy as the videos that Casey Niestat makes, but you are you. Be authentic and you will steadily build an audience that loves your stuff. Show people a day in the life piece of a typical California hard money lender, and watch as the views, and viewership, grow. Over time you could potential end up with a couple thousand followers.

You are a busy California hard money lender, who is going to be filming all of this?

This is another thing that you have to figure out along the way is how you are going to produce all of this content on your YouTube channel. Should you hire a professional videographer? Or can you just pull it off with the camera on your iPhone? Most people start out shooting one or two videos a week with small cameras and cheap editing software.

Depending on your experience you should decide whether you are comfortable learning new software; or if you want to have someone do the work for you. Of course the latter means more money that you have to shell out to cover expenses. However, depending on the popularity of your content you could end up monetizing your channel and getting that money back.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Fixer-Upper Budgets

If you're working on a fixer-upper, the budget starts to grow when you consider the renovations you'll need to make. According to most experts, you should add 20 percent to your estimate for the final cost. If you overestimate, you get a surprise windfall -- but if you underestimate, you get stuck with unexpected bills. However many of these cost can be built into an California Hard Money loan. Structural improvements -- like plumbing, electrical, insulation, pest control, and HVAC -- are typically the least sexy but most important improvements a flipper can make. New hardwood floors and coat of paint may get buyers in the door, but a termite problem can kill a deal quickly. If your technical skills are lacking here, you'll have to figure in the cost of labor, too. Most real-estate agents advise fixing up the kitchen and bathrooms for the best return on your investment. In addition to the structural changes, this can include new cabinetry, counters, hardware, sinks, backsplashes, appliances, floors and lighting. Kitchen upgrades can be expensive, but they make a big impression like granite countertops and wine storage, for example. You could also decide to go green, which can add value to the house when the improvements are marketed as money-savers. Obviously, you'll keep costs down if the house is in good structural shape and just needs updated paint and carpets -- but things can quickly get pricey, especially if you're using contractors and outside labor. Again in California make sure to utilize an California Hard Money loan to help get the funds to pay contractors and outside labor.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

Monday, August 29, 2016

Do you need to focus your business on celebrity real estate as a California hard money lender?

California is one of those places that gives you that feeling of fame and fortune. It comes with the territory to be honest; you see that glitz and glam and it gives you an air about yourself that is different from other places. From that movie premier to seeing your favorite actor eating at a local bistro, California is the place that you want to be. However, as a California hard money lender, is celebrity real estate the option for you?

For people that move to places like New York are like crucibles to test your grit and determination. California has the laid back appeal of that everyone loves; especially celebrities of the A-List variety. Obviously there is a market for celebrity real estate and it does not always have to be with actual celebrities. For investors new to the state, should look into this type of real estate if they are looking to making some profit.

As a California hard money lender it could be advantageous to dabble in the celeb realty market. There are so many things can be done that stem from working within this industry as well. Of course you can always go the fix and flip route with lending loans to investors that are trying to buy a home that so and so lived in a few years ago. The market is always open for people that are looking to live in a place that an actor or famous writer has lived in. You have to be on the ball when it comes to looking for investors like this, however. Just like a lot of careers, these types of listings could be on the market quicker than the blink of an eye.

What other forms of real estate can a California hard money lender can benefit from celeb real estate?

The fix and flip market is not the only avenue that you have at your disposal when it comes to the celebrity real estate market. There are hundreds of different ideas that you could possibly invest your money in. For example a lot celebrities are branching out and getting to the franchise business. Depending on location and how much time and effort. For example, say a top chef has decided to open a line of restaurants in the Southern California area. Most likely the business will be moderately successful and you will get your money back within the first couple years of the loan.

When you are focusing on celebrity clients, as a California hard money lender, there may be less issues.

You can never be too sure when you are dealing with a new client, but with a celeb client you may have a better chance of a return on your initial investment. This means that you have to wait less time to go after another possible client. Less hassle, less headaches. Also it could mean more business from top quality clientele through word of mouth. Since you are a California hard money lender most likely you have to do a lot of your own publicity; with celeb clientele there is less you have to worry about.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Budgeting is Key

The first piece of advice that most flipping experts give: Make a budget. While finding the perfect place and knowing your skill set (or having friends with skill sets) is important, budgeting is where new flippers most often fail. So where to start? First, get financing. This step was fairly easy when subprime mortgages like the ones at California Hard Money lenders were hot. These mortgages allowed buyers to pay little or no down payment. In exchange, they were socked with higher interest rates -- but when you're planning on owning the house for only a few months, that's a minor issue, and California Hard Money lenders can be a quick fix. When the market is flat, however, obtaining a mortgage for an investment property is more difficult, and sky-high interest rates empty investors' wallets when a property sits on the market. As a result, cash plays a much bigger role in getting that flip started. The bigger the down payment you can afford, the lower the interest rate. And, of course, it helps to have cash around for fixing up the flip. If you're planning to buy a new-construction home, budgeting can be simple. It's just like buying a home you actually plan to live in -- you need to cover the mortgage, insurance, taxes, real-estate agent and lawyer's fees, and that's about it. However, in a softening market, the supply of houses is much greater than demand, so you may own that property for longer than you plan to.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

Sunday, August 28, 2016

How to choose a Home

You’ve heard of “analysis paralysis?” It’s a disease for many would-be investors. While you don’t want to dive in blindly, if you have done your homework and have found a good deal, at some point you have to just go for it. If you can’t seem to take the plunge, ask financial advisors, like the ones at Hard Money Lenders California to help you make progress. Get involved with your local real estate investment club, or find an investor who can act as a sounding board. House flipping is, essentially, buying a house or property with the intent to sell it for a profit. These are the kinds of deals California Hard Money lenders are here for. But the logistics can get pretty complicated. There are a lot of decisions to make from the beginning. Where should you buy? If you purchase a house in an up-and-coming neighborhood, you're banking on the neighborhood increasing in value. If you decide to buy in a new development, you'll want to attract higher-end home buyers who want the luxury features and space offered in the suburbs. If all goes well, you could make a nice profit. But if something goes wrong -- faulty budgeting, timing issues, a crime spike in that up-and-coming neighborhood -- you could be stuck with a house you can't get rid of. So much in house-flipping depends on the real-estate market, which we all know is cyclical. During a boom, flippers have the upper hand and can almost name their price in some areas. But during a slow period, many of these fixed-up homes can sit on the market for months. Once you know where you want to buy, the next step is deciding what type of property you want to purchase. If you go for a fixer-upper, you're committing to improving the home, which takes time and money. If you buy a foreclosed property in an auction or from a bank, you could get a bargain on a vastly underpriced house. But remember that if the previous owners couldn't pay the mortgage, they probably couldn't pay for the upkeep, either -- so you might have to deal with a rodent infestation or a leaky roof.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

The Discounted Markup doesn’t apply to hard money loans

Many times, when you’re out shopping at a store they will dramatically mark up the price of its merchandise just so they can offer a convincing discount when it comes time to make a sale. Isn’t that crazy? This occurs most commonly at car dealerships, where the sticker price on some vehicles can be more than $11,000 above the manufacturer's suggested retail price (MSRP). This way, the dealership can allow customers to talk down the price of the car to the MSRP so that they think they're getting a good deal when really they're just paying exactly what the dealership had hoped for all along. Ugh. That just makes my skin boil and my stomach rumble.

Aren’t you as glad as I am that when you sit down in a meeting with some private money lenders California, they treat you like righteous human beings? See, all hard money lender California really want is to see what you’re made of. If you can prove yourself to be a strong, hard working American, you can flip a property or get approval for one of these special loans. It’s that simple.

There isn’t any fancy schmancy mark up game or shoe shine game or any other kind of game you can think of. It’s money. It’s hard. It’s simple. That could be your new slogan, now that I think of it. But don’t give yourself all the credit. Humility is a value that’s much overlooked in contemporary society, so don’t blow no smoke up anyone’s nostrils. Just be honest.

Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
Dennis@level4funding.com
http://www.Level4Funding.com
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027111 Congress Ave |Austin | Texas | 78701

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Thursday, August 25, 2016

Why you should be watching out for Orange County as a California hard money lender

We are still in the wake of one of the biggest recessions of the 21^st Century. Once the housing market burst many people were left not knowing what they were going to do. That being said we have come out of the muck and have begun to rebuild the cities for the real estate business. As a California hard money lender you should make the OC one of the places that you look out for.

When the real estate market went all but belly up in 2009, there was little that we could do. The prices for homes began to plummet and the ones that were already bought could not be flipped for a profit. California is one of those states that was hit pretty hard during the recession. There have been many opportunities for California hard money lenders, however, it still will take some time for the California to make its come back. One region that has been battling for its comeback has been the Orange County region in SoCal.

Why, you might ask? Well, quite simply there is not a large amount of homes being built in the region right now. But what is affecting the sale and pricing of homes in Orange County? Frankly, it is the high cost of living that is making things harder for California hard money lenders. No one wants to spend a ton of money for little space. Orange County being one of the wealthiest regions in SoCal people are finding it hard to purchase property and stay afloat at the same time. No one wants to pay an astronomical price on a home to not be able to turn it around for profit in after a couple of years.

So what can you do, as a California hard money lender, to tackle Orange County?

First and foremost you have to make sure that any investor looking to make a profit in Orange County has done a considerable amount of research on the properties or land that they intend on putting money into. You should personally take it upon yourself to look into how the market will change over the period of the loan that you are awarding your borrower. For example, there seems to be a high demand for homes but there are not a lot of them being built.

Also if you are a California hard money lender near the OC region it would be a good idea to make sure the borrowers that you are dealing with are credible and have a track record of success. Now as most know when it comes to hard money lending there are certain things that can be looked over such as credit. In regard to an area like Orange County it would be a good idea if the borrower that you are dealing with is in good standing credit wise, and have collateral that can cover the loan that they are asking for.

Should California hard money lenders even worry about Orange County?

Yes, to keep it simple, Orange County has a lot to offer. With a handful of great cities in the area there is bound to be a property that will yield a high turn around with the right amount of time and effort. For California hard money lenders this region will be a big money maker in the following years. There is a lot of potential.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Beretta Only

Wednesday, August 31, 2016

What types of marketing strategies should you use as a California hard money lender?

So how much money are you willing to spend to stand out amongst other California has money lenders?

Do not try to plagiarize another California hard money lenders marketing plan.

How to Keep your budget

Tuesday, August 30, 2016

Do you stand out as a California hard money lender after the Recession?

What technological methods should California hard money lenders use to set themselves apart?

Do you need social media as a California hard money lender?

Should I start my own YouTube channel as a California hard money lender?

How do I make my videos interesting as a California hard money lender?

You are a busy California hard money lender, who is going to be filming all of this?

Fixer-Upper Budgets

Monday, August 29, 2016

Do you need to focus your business on celebrity real estate as a California hard money lender?

What other forms of real estate can a California hard money lender can benefit from celeb real estate?

When you are focusing on celebrity clients, as a California hard money lender, there may be less issues.

Budgeting is Key

Sunday, August 28, 2016

How to choose a Home

The Discounted Markup doesn’t apply to hard money loans

Thursday, August 25, 2016

Why you should be watching out for Orange County as a California hard money lender

So what can you do, as a California hard money lender, to tackle Orange County?

Should California hard money lenders even worry about Orange County?

About Me

Total Pageviews

Blog Archive