Beretta Only

Monday, September 5, 2016

Do California hard money lenders need Twitter or Instagram?

Social media reigns supreme over everything in this day and age. If you were to go outside right now most likely you would see at least 50 people with their heads craning over a smartphone or tablet. Most of the time they are endlessly switching through various applications and websites. Why not have your clients look at a local California hard money lender’s site or account?

In the real estate industry being ahead of the curve technologically could help you gain a lot of clientele. A simple tweet about the current statistics of the real estate market is greatly appreciated by the general public. But how can this help the local California hard money lender?

Yes, it can be advantageous to your business if you want to make yourself be known in the industry. A simple Twitter account is simple and easy to make and maintain. Since people have busy lifestyles to maintain and they do not have time to read a brochure or a well thought out blog post about the differences between commercial loan and a balloon loan is. A quick 140 characters on what is popular in the market or what type of homes are gaining a lot of attention are really good at getting more followers.

Now even Twitter and Instagram have started catering toward business focused accounts. You can now add your personal information and websites so your followers can go directly to your business profile. It also allows you to have your own Twitter apart from your business. This allows you to still have your personal life without conflicting with your real estate business. As we have previously stated before you need to make sure that you have a fairly clear digital footprint. Separating the two will give you the option to say and do what you want when you want.

What should you don't post as a California hard money lender?

When you have a specialty account to have to focus on what makes you, as a California hard money lender, different from other people. You want to make sure that your personality shines through the blue screens of your potential clients. That being said you do not want to say or retweet certain things that may seem controversial to a potential homebuyer. For example, you may follow a person that has dissenting views of immigrants; it may not be a good idea to reblog a lot of tweets from them.

If you favor Instagram over Twitter, make sure that you check and double check all of the pictures that you are thinking about posting. You do not want to accidentally post a picture of you in a bathing suit with a caption about how the market is making a roaring comeback. No one will take your business seriously.

How can you make money as a California hard money lender on social media?

Easy, you can have advertisements posted throughout your page with companies that can pay you. Depending on what type of business it is you could also gain an ally in the long run.

About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Friday, September 2, 2016

Do you have a digital footprint that stand apart from other California hard money lenders?

Your digital footprint is one of the most important things that you should care about in your day to day life. This goes double if you are in the real estate business. You want your potential clients to see that you are a fair and just business person. As a California hard money lender you should always be aware of what you are posting on the Internet.

This is the age of transparency. With the right technique and a few keystrokes your career could possibly end, and there would not be a thing that you could do about it. California hard money lenders are not the exception to this at all. In fact they should be certain to keep your business free and clear of any indiscretions. With California being one of the states that suffered tremendously from the housing bubble burst, it is a good idea to keep things simple and clear.

You already have a lot of things going against you in the real estate industry; do not be one of the things that could potentially hold you back. If you can, try to wipe most of the negative things about yourself off the internet. That embarrassing photo you took while at a realty convention, delete it. That horrible joke you may not agree with but decided to repost anyway, delete it. The terrible paragraph long rant you had about the government, once again, delete it. Any and everything can hurt you and possibly have you passed up for another California hard money lender.

You do not have to like or comment on every single thing that you see cascading down your timeline. In fact, if you can, try to remove yourself from your social media for a periods of time. Take a break to focus on what really matters; finding new clients and building better communities. If you can try to hire a social media consultant that can help you. This can be one of your greatest investments for your business. However, you want to make sure that you are periodically checking to make sure things run smoothly.

Do not try to discredit or bash other California hard money lenders.

Yes, this is a capitalist country, people want options, but never throw another California hard money lender under the bus. You especially do not want to do that out in the open where everyone can see it and repost it. Once you put some on the Internet it usually stays there forever. So be extremely careful.

You also want to make sure that you leave your personal views out of cyberspace, as well. Yes, you may believe that the President is a bonehead, but you do not need to express it every ten minutes. People see and people get extremely annoyed by it.

Do not do what other California hard money lenders do.

No every California hard money lender’s website has to have a bald eagle with an American flag on it saying, “God Bless America.” It is very cliché and it makes you look very xenophobic. And please for the love of God, don’t share your political views.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Thursday, September 1, 2016

California Hard Money lenders go where banks won’t

There are few things more disheartening than financial troubles. Worst case scenario is when you find yourself in a hole you know you can’t get out of. You may have had a difficult financial past, but that doesn’t necessarily predict your financial future. If you need a quick loan for a home or project and your bank or other money lending companies will not approve you, you can almost always count on an California Hard Money lender.

California Hard Money lenders take a significant risk in loaning their money out to borrowers. Not only do they loan the money to a complete stranger, they do not base the loan on your credit, income, employment history, or ability to pay. Hard Money loans are strictly equity-based and they use the home you are purchasing as collateral in order to ensure repayment. California Hard Money lenders will loan to YOU, and they can get you your money in a matter of 24 hours.

California Hard Money lenders are on your side

Like stated previously, California Hard Money lenders will go where banks wouldn’t even consider. Obviously, they are you, the borrower’s, side. They want to help you out and will be willing to do so if they can see that your investment or project would be profitable in some home. Most California Hard Money lenders loan money for buying a foreclosed or short saled home, fix-and-flip projects, and other types of property or real estate investments. Needless to say, you can’t exactly go buy a new ferrari with Hard Money, but you can certainly put the money toward the home of your dreams.

Most Hard Money loans have a little higher interest rates than traditional loans. This is because, as mentioned before, California Hard Money lenders are taking a bit bigger risk by loaning to you without first checking your credit or other components of your financial history. However, these loans are typically shorter than other loans (around 3-36 months) so that higher interest rate does not add up quite as quickly. Remember that California Hard Money lenders will often approve you for a loan of up to 80% of the property’s value (though this number is usually closer to 60%) in as little as 24 hours.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

Should you keep pursuing your career as a California hard money lender?

The real estate business can be a very tough and long process. There is a certain type of grit that you have to possess within yourself to make it as a California hard money lender. You have to be able to pick yourself up at times and drive through it so that you can come out on top in the long run.

The real estate market has had to deal with a lot of backlash in the recent years. The Great Recession near the end of the decade left a bad taste many people’s mouths. States, like California, are still trying to rebuild and remedy the fallout. So where does this place the typical California hard money lender? This could mean hundreds of things that you have to now worry about to make sure your business stays afloat.

For example, one of the biggest things that you have to keep in mind is the Dodd-Frank Act that was passed by Congress. Essentially, the Act was drafted to help prevent another Recession from happening in the future. Within the 14,000 pages, there is a lot of political jargon that is supposedly used to protect the general public; although many real estate professionals argue otherwise. This is very understandable since there are now a lot of new regulations that could affect lenders in a negative way. For example, now there has to be a certain level of transparency with the government. For instance, if in a previous year you made over a certain amount in revenue you have to report it to the SEC.

For California hard money lenders especially the real estate business is a tough cookie.

California has been making steady growth over the last couple of years. After the real estate market took a decline of about half getting back in the swing of things has been an uphill battle for a lot of people that are trying to get their foot in the door. One of the biggest things that you would have to deal with if you do want to become a California hard money lender is the lack of people that want to buy property. So the scraps that you could potentially find may not be sold or paid off for a while. In time as we all know this will lead to less money coming in to your business.

In fact, when you pull up a Google search of current California real estate you will find that a lot of the homes are being sold at extremely high prices. Depending on how you flip the pricing or the way you could potentially award your loan there is not a super high guarantee on a return.

And do not forget about the other California hard money lenders

You also have to remember that there will always be another person trying to get the same clients as you. As soon as you hit enter in your search bar at least 20 different investment firms will pop up, and those are only the ones that have figured out how to work Google analytics. Just imagine all of the smaller California hard money lenders that you will most like have to battle with over potential investments.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Wednesday, August 31, 2016

What types of marketing strategies should you use as a California hard money lender?

Marketing is one of the biggest tools in a California hard money lender’s arsenal. With so many people trying to start their careers in this business you need to make sure you always have your next three moves planned out before you make your first move. Never take any victory or setback for granted.

Marketing is the top priority of your business. You have to make sure that everything you do sheds a very positive light on what you are trying to do with your brand. Once you decide to take one this business your face becomes the masthead of what you are trying to accomplish. No, you do not have to out your face on sanitary cakes like that guy in, I Love You, Man, but you need and edge over your competition.

Now when we say competition it does not mean that you should be doing certain things to try to undercut other California hard money lenders. Far from that, because in the grand scope of things these people are essentially your colleagues. Use your strengths to make your lane bigger. If you can speak Spanish fluently you should be using that to potentially find more clients.

For example, say you are a small hard money lender and you have one other person as your competition. The city that you are in has a large population of Spanish speaking residents. Simply putting, “Sí, hablamos español,” on your flyers can help you. With such a high percentage of Spanish speaking residents in California you can double or even triple your business instantly. Knowing what you are good at helps you exponentially. It also can put you in the right positions with other assets that you could use.

So how much money are you willing to spend to stand out amongst other California has money lenders?

As the old adage states, “You have to spend money to make money.” If you are not willing to invest in yourself and your brand how do you expect people to trust that you will invest in their plans fully. If it takes hiring someone that is able to stand outside twirling one of those huge arrows to get people to come in then that is what you have to do.

Or if you see a new development that may see a large influx of new buyers on the market you could put up billboards. We have said before that the old method of getting your message are all but dead, however, billboards are still here. Obviously there is a correlation with billboards and profit increase if companies are still willing to use them.

Do not try to plagiarize another California hard money lenders marketing plan.

Be your own person, and try not to copy what other California hard money lenders are doing. You cannot use another person’s success as a litmus test for what you are trying to accomplish with your business. No one likes moochers. Most likely you are in this profession because you are smart and because you know how to think outside of the box. Taking someone else ideas, or even looking as though you have, takes away your credibility to your potential clients.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

How to Keep your budget

Budgets can balloon quickly on fixer-uppers. If you decide to invest in one, you need a high tolerance for risk, an exit strategy, and an California Hard Money loan to help you cover costs. This is the consensus from most home remodeling experts; You can make more money on a really cheap house that you turn into a nice house than a nice house that you turn into a premium house. All those expensive upgrades don't offer nearly as much return on your investment as fixing a cracked foundation does. For most people, this means hiring workers, or having a lot of help. The more people you get involved, the more coordination is required. You'll have to keep very close tabs on plumbers, electricians and handymen -- or hire a general contractor (which means a big increase in your budget). Think local. If you're remodeling a house in Massachusetts, use clapboard, not adobe bricks. The closer to home you stick for materials, the more experts you'll be able to find to help you install them. Don't overestimate your work. Sure, that paint job looks nice, but is it really worth a $20,000 markup on the property? Overpricing your property could just leave you with a house that people are wary of because it's been on the market too long and with an California Hard Money loan it is key to sell the property quickly since you don’t want to pay the interest on your high interest loan. Don't get ahead of yourself. First-time flippers may see dollar signs when they think about buying multiple properties, but problems can quickly turn into bankruptcy if you're using one house's equity to pay for another's repairs. Plus, each home requires attention, and unless you're quitting your day job -- which the experts also don't recommend for newbies -- you will probably have plenty to do for one house without thinking about your next flip. However long you think the renovation will take and whatever you estimate it will cost, just understand that it will probably be much costlier and more time-consuming. Nearly every upgrade you skimp on will haunt you, remodelers warn. From cheap carpet to cheap electricians, quality of workmanship is something that flippers cannot fake in a softening market.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Technorati Tags: califronia hard money loans,california hard money

Tuesday, August 30, 2016

Do you stand out as a California hard money lender after the Recession?

With any profession there is going to be a form of competition. The real estate business it can be an uphill battle as soon as you begin your first investment. With the country still in the wake of the Great Recession, you have to carve out your niche as a California hard money lender. This brief write up will give you a couple of tips to set yourself apart from the rest of your competition.

A few years ago the country was faced with one of the worst recessions in recent history. It was due to a lot of bad investment decisions and too many people buying up property that had less value after the fact. Many people went into debt in the following years after everything went south essentially. Where does that leave us now? Well, we are steadily trying to claw our way back out of the hole that we dug. The country that has also issued a new set of laws within the Dodd-Frank Act that is supposed to help real estate investors and general consumers in the country from something like this happening again.

California was one of the states that was hit pretty hard after the housing market crashed. So what happens to the real estate professionals that are trying to make their way in this industry now? Well, as a California hard money lenders that best thing you could do is get your name out there for people to see. We live in a highly tech driven society; where it takes less than a minute to forget what you just saw. You need to make sure that your presence in the business is long lasting. That being said the old ways of getting your name out will most likely not work.

What technological methods should California hard money lenders use to set themselves apart?

First and foremost you should start, and maintain, a Facebook page for you or your business. There have been dozens of profile based sites that have come and gone over the years, but it seems as though Facebook is here to stay. Keeping an up to date Facebook with all of the conventions or events that you are doing could greatly help you expand your local network of fellow California hard money lenders. There is also a space to meet potential investors or home buyers as well.

Maintaining a blog that showcases different news or topics pertaining to the real estate industry could also help you. It does not have to be some stale WordPress website that has posts far and few with short blurbs of content that do not resonate with people. You could have how to posts for beginners or a forum where you can interact with your viewership. As long as you have a set schedule on how you want to do your posting everything should be fine.

Do you need social media as a California hard money lender?

It is not a tremendous requirement for you to social media as a California hard money lender, but it can help. Simple things like Twitter or and Instagram account could give you that edge over the competition. It may not give you a huge boost, but it cannot hurt you if you do have these accounts.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

Beretta Only

Monday, September 5, 2016

Do California hard money lenders need Twitter or Instagram?

What should you don't post as a California hard money lender?

How can you make money as a California hard money lender on social media?

Friday, September 2, 2016

Do you have a digital footprint that stand apart from other California hard money lenders?

Do not try to discredit or bash other California hard money lenders.

Do not do what other California hard money lenders do.

Thursday, September 1, 2016

California Hard Money lenders go where banks won’t

California Hard Money lenders are on your side

Should you keep pursuing your career as a California hard money lender?

The real estate business can be a very tough and long process. There is a certain type of grit that you have to possess within yourself to make it as a California hard money lender. You have to be able to pick yourself up at times and drive through it so that you can come out on top in the long run.

For California hard money lenders especially the real estate business is a tough cookie.

And do not forget about the other California hard money lenders

Wednesday, August 31, 2016

What types of marketing strategies should you use as a California hard money lender?

So how much money are you willing to spend to stand out amongst other California has money lenders?

Do not try to plagiarize another California hard money lenders marketing plan.

How to Keep your budget

Tuesday, August 30, 2016

Do you stand out as a California hard money lender after the Recession?

What technological methods should California hard money lenders use to set themselves apart?

Do you need social media as a California hard money lender?

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